Really working hard now on major project in Abu Dhabi. Looks as though it will be great fun and rewarding work. Very happy about working with Lina again and getting other associates involved.
We now have the venue for the Celemi Apples & Oranges simulation, "Discovery Day" - Emirates Golf Club, Dubai, Majlis Suite. Looking forward to that on 8 October and working with Maha and Marcelle. Quite a few high profile delegates.
Had a great conversation with my US associate Ruth Sherman. "Media mastery; Control the media before they control you". This will shortly be available in MP3 format. Ruth is working on her schedule so she can visit Dubai in the near future. I will keep you all posted. Interesting quote from our conversation:
"The people who don’t do well (speaking to the media) lose control of the message and the story. To fill the void, the press and public then make up their own stories about them and about their business. Once rumors get started, it is much more difficult to debunk the rumors and reclaim the story than to start strongly out of the gate".
As the green shoots of recovery show it will be critical to ensure the information in the media reflects the truth and not the rumours. Ensuring people are properly trained to deal with the media will be a part of what we have to offer through Ruth Sherman. She has a unique ability to pinpoint key areas for quick client improvement and to achieve stunning results on impossible deadlines.
Spent quite a long time at the Murooj Rotana, Dubai on Friday and Saturday. Met some really interesting people there at the ISS event. Best speakers for me were, Sean Roach, Adam Ginsberg, (I won his book - "How to buy, sell, profit on eBay" - autographed copy! ) Chris Guerriero and Brian Koz. Looks like opportunities will be realized as a result of attending!
I made lots of notes and feel it was worthwhile, action oriented, event. Special acknowledgement to the hotel staff. They are amazing, the way they cleared the ballroom on Friday evening at around 6pm to set up for a wedding that same evening and then the ballroom was back to conference by 0800 on Saturday.
Good week ahead, further trip to Abu Dhabi
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